The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg
Client: KFC Category: Craft / Writing - Campaign
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Craft / Writing - Campaign
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Writing - Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing - Campaign
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Craft / Writing - Campaign
Words are all you need.
Agency: FCB / Cape Town
Client: Exclusive Books Category: Craft / Writing - Campaign
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City
Client: Fully Booked Philippines Category: Craft / Writing - Campaign
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg
Client: KFC Category: Craft / Writing - Campaign
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Craft / Writing - Campaign
Award:
2018 Radio Gold Pencil
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18017G
Award:
2018 Radio Silver Pencil
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18018S
Award:
2018 Radio Silver Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18019S
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18020B
Award:
2018 Cross-Platform Merit Award
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP18056M
Award:
2018 Radio Merit Award
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18058M
Award:
2018 Radio Merit Award
Agency:
FCB / Cape Town
Client:
Exclusive Books
Title:
Words are all you need.
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18059M
Award:
2018 Radio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18060M
Award:
2018 Radio Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
Food Pioneers
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18061M
Award:
2018 Radio Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18062M